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Make posters, not just a table of the newspaper’s content. Break templates, surprise readers, experiment with type, illustration, photo. Push your limits. Educate your readers, and your editors. Write your own headlines. This is your interpretation of reality, your artistic statement, your platform to communicate with readers.
Forget ‘magazine style’, go one step further. Find your own style. Only this can
make a difference. Only this can bring you a real long-lasting satisfaction.
Don’t stop when you think it’s good. Good is not enough. Most people stop at this point. Don’t follow them. Only great is good enough.
Try many versions. Put them all on the wall. Walk around and look. Give yourself time. Make coffee and come back. Eliminate selections. Don’t ask anyone for advice. Stick to one or two ideas that resonate. Develop them. Then pick the final one and spend enough time to master it. Simplify. Eliminate. Clean. Until the moment you no longer want to change any detail. When the feeling of excitement overwhelmes your body, you will know it: it’s like your mind’s orgasm.
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pages from following newspapers: Puls Biznesu (Poland), Verslo Zinios (Lithuania), Dienass Bizness (Latvia), Aripaev (Estonia). General newspaper design by Jacek Utko, art directed by Jacek Utko or local designers: Kristine Simane, Liudas Parulskis, Vilmas Narecionis, Kasper Skirgailo, Tomasz Mlynarski.
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