Jacek Utko is a newspaper, magazine and web designer. He is working all over the world as a media consultant. He redesigned dozens of newspapers, magazines and websites in Poland, Sweden, Holland, Denmark, Belgium, Norway, Finland, Austria, Russia, Lithuania, Latvia, Estonia, Slovenia, Bulgaria, Croatia, Singapore, South Africa, USA and Pakistan. He was design director for Bonnier Business Press International, responsible for publications in Central Europe, Scandinavia and Russia. But press is not his only area of interest, some of his other projects include the redesign of Lonely Planet travel guide in Australia.
He received almost 50 awards in various design competitions. Four of the newspapers he redesigned–Poland’s Puls Biznesu, Estonia’s Aripaev, Belgium’s De Morgen and recently Holland’s Het Parool (2017) – were named ‘World’s Best Designed Newspaper’ by the Society for News Design. Two newspapers he recently redesigned: Het Parool and De Morgen, were recognized as European Newspaper of the Year in 2015 and 2016. Many other redesigns (Singapore, South Africa, Bulgaria, Austria, Lithuania, Russia) were awarded in international competitions.
He likes to work with big media publishers. Working for biggest publisher in Scandinavia – Bonnier; biggest publisher in South East Asia – Singapore Press Holdings; biggest publisher in Africa – Naspers; biggest publisher in Benelux – De Persgroep; and now working for biggest publisher in USA – Gannett, helping to reshape the largest network of local newspapers in America.
He was a speaker at the conferences in 35 countries around the world, like Adobe Max, Online Publishers Forum, Icograda, Typo Berlin, World Newspaper Congress by WAN, Publish Asia, AOP London, Festival of Journalism in Peruggia, SND and many more. In 2009 he was a speaker at the TED conference in Long Beach with his famous talk: ‘Can Good Design Save Newspapers’. This video hit 1 million views.
He is also working a lot on website design, focusing on UX design and improving brands, products and processes with design thinking. His recent web designs include: demorgen.be in Belgium, parool.nl and topics.nl in Holland, pb.pl in Poland, dagensmedicin.se and va.se in Sweden,helixbiopharma.com in Canada.
His approach to each project is very content driven. He has experience of working for various companies in different countries for 25 years. He learnt that you can achieve success only when design is in line with your strategy and content. He believes in applying design thinking in every aspect of the brand, constantly improving overall experience. He is not just making beautiful pages, he is very much content driven and cares a lot about business aspects of every project.